Business Model & Revenue Strategy
Revenue Model Overview
Total Revenue = Platform Subscriptions + Transaction Fees + Consultancy
Primary Revenue Streams:
Platform Subscriptions (60%)
Starter: €30,000/year (up to 100K community)
Professional: €75,000/year (up to 500K)
Enterprise: €150,000/year (up to 2M)
Transaction Fees (30%)
Governance transactions: 2–5% of token value
Voting operations: €0.10–€0.50 per vote
Token transfers: 1–3% if enabled
Volume tiers reduce fee percentage with scale
Consultancy & Advisory (10%)
Governance strategy, implementation support, ongoing advisory, training
Unit Economics and CAC/LTV breakdowns provided by segment (Sports, Fashion, Luxury) with weighted averages.
Revenue projections 2025–2029 detailed by brand count, avg contract, revenue streams.
Go-to-Market Strategy
Phase 1: Italy Launch (2025) — target 10–15 brands across Sports, Fashion, Luxury. Tactics: founder-led sales, events, PR, pilot programs, case studies.
Phase 2: European Expansion (2026) — Germany, France, Spain, expanded partnerships with sports marketing agencies and fashion consultancies.
Sales & Marketing structure and budget allocation included.
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