Transforming Customers Into Brand Stakeholders

Provide infrastructure for brands to tokenize customer relationships, enabling engagement, loyalty, and lifetime value through community governance.

How Cathedral DHO Works

Platform Architecture: Middleware for Brand-Customer Governance

Cathedral DHO is a white-label middleware platform that sits between brands and their customers:

Brand Systems          Cathedral DHO          Customer Apps
(Backend)              (Middleware)           (Frontend)

├─ E-commerce      →   ├─ Token Engine    →   ├─ Mobile App
├─ Ticketing       →   ├─ Voting System   →   ├─ Web Portal
├─ CRM             →   ├─ Analytics       →   ├─ Brand Website
├─ Email           →   ├─ Governance      →   └─ Social Media
└─ POS             →   └─ Compliance      →

Key Characteristics:

• White-label (no "Powered by Cathedral")

• API-First (RESTful)

• Blockchain-Powered (Polygon/Ethereum + all EVM compatible)

• GDPR-Compliant (zero personal data on-chain)

• Mobile-First (progressive web app)

• Multi-Language (45+ languages)

Implementation Process (4–8 Weeks)

1

Week 1–2: Governance Design

• Workshop with brand team to define governance scope

• Design voting mechanisms and decision categories

• Configure token distribution rules

• Create governance framework documentation

• Map integration requirements

2

Week 3–4: Technical Integration

• Connect to brand's e-commerce platform

• Integrate with CRM/customer database

• Set up authentication and SSO

• Configure white-label branding

• Test transaction flows

3

Week 5–6: Token Launch Preparation

• Legal review and MiCA compliance verification

• Token smart contract deployment

• Initial token distribution to customer base

• Communication campaign preparation

• Staff training

4

Week 7–8: Community Activation

• Soft launch to VIP customers/super fans

• First governance proposals and voting

• Monitor engagement and gather feedback

• Iterate based on early learnings

• Full rollout to entire community

Use Cases by Vertical

Sports: Fan-to-stakeholder transformation (jersey design voting, match day experience governance) with measured results (engagement, pre-orders, revenue uplift).

Fashion: Customer co-creation (sustainable materials voting, limited edition drops) with results (pre-orders, sell-outs, LTV uplift).

Luxury: VIP stakeholder experiences (exclusive drop governance) with results (VIP retention, average VIP spend, waiting lists).

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